This Privacy Policy explains how Avita ("we", "our", "us") collects, uses, and protects your information when you use our mobile applications, website, and related services (collectively, the "Service").
By using Avita, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Policy, please do not use the Service.
1. Information We Collect
1.1 Information You Provide Directly
- Account information such as your name, email address, username, and profile details.
- Content you create such as messages, text responses, exercise answers, notes, and other content you submit through the app.
- Audio recordings when you use microphone features for speaking practice or voice-based interactions.
- Support communications when you contact us by email or through in-app support.
1.2 Audio & Microphone Data (RECORD_AUDIO)
When you grant microphone access, we collect:
- Audio recordings of your voice for features such as speaking practice, pronunciation feedback, or voice-controlled actions.
- Transcriptions of your audio (text derived from your speech) generated by automatic speech recognition ("ASR") services.
Audio is used solely to provide and improve language-learning and voice features. Depending on the feature, audio may be processed by third-party service providers (for example, cloud-based speech-to-text or voice processing services). Where possible, we limit storage of raw audio and may retain only the resulting transcription and metadata needed to operate the Service.
1.3 Usage Data
We may collect information about how you access and use the Service, including:
- App usage data (e.g., lessons started/completed, streaks, progress, in-app actions).
- Log data (e.g., IP address, device identifiers, app version, timestamps, crash reports, and diagnostics).
- Interaction events (e.g., screens viewed, buttons clicked, time spent in different parts of the app).
1.4 Device & Technical Data
We may collect basic device information to ensure the Service works properly on your device, such as:
- Device model, operating system, and language.
- Device settings related to notifications, microphone access, and connectivity.
- Anonymized or pseudonymous identifiers used for analytics and security.
1.5 Cookies and Similar Technologies
If you use our website or web-based features, we may use cookies and similar technologies to remember your preferences, maintain sessions, and analyze usage. You can usually control cookies through your browser settings.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide and maintain the Service, including lessons, exercises, chat, speaking practice, and progress tracking.
- To process audio so we can transcribe your voice, provide feedback, and enable voice-based features.
- To personalize your experience, such as adapting content difficulty, recommending lessons, or surfacing relevant exercises.
- To improve the Service, including debugging, analytics, research, and developing new features.
- To communicate with you, such as sending updates, support messages, and service-related notifications.
- To ensure safety and compliance, including preventing abuse, enforcing our terms, and complying with legal obligations.
3. Legal Bases for Processing (Where Applicable)
If you are in a region that requires a legal basis for processing personal data (such as the European Economic Area), we process your information based on:
- Performance of a contract – to provide the Service to you.
- Legitimate interests – such as improving the Service, preventing abuse, and securing our systems.
- Consent – for certain optional features, such as microphone access or marketing communications.
- Legal obligations – where we must comply with applicable laws.
4. How We Share Your Information
We do not sell your personal information. We may share your information in the following limited circumstances:
- Service Providers: We share information with trusted third-party vendors who help us operate the Service (for example, hosting providers, analytics services, customer support tools, and AI or speech-processing providers). These providers are only permitted to use your information on our behalf and according to our instructions.
- Analytics & Performance: We may use analytics tools to understand app usage and improve performance.
- Legal & Safety: We may disclose information if required by law or in good faith belief that such action is necessary to comply with legal obligations, protect our rights, users, or the public, or investigate potential violations of our terms.
- Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will take reasonable steps to ensure the new entity continues to protect your information in line with this Policy.
5. Microphone Permission & Google Play Disclosure
Our app requests the android.permission.RECORD_AUDIO permission to enable voice-related features such as speaking practice, pronunciation feedback, or voice-based interaction with the app.
- You can choose whether to grant or deny microphone access when prompted by your device.
- Some features may not work if you deny microphone permission.
- You can revoke microphone permission at any time through your device settings.
We do not access your microphone unless you actively use a feature that requires audio input (for example, tapping a microphone icon or starting a voice exercise).
6. Data Retention
We retain your information for as long as necessary to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. In general:
- Account and progress data is kept while your account is active.
- Audio data may be stored for a limited period or converted into text (transcriptions) and anonymized where possible.
- We may retain logs and analytics data for a reasonable period to support operations and security.
If you request account deletion, we will delete or anonymize your personal information, subject to any data we must retain for legal or legitimate business purposes.
7. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, including:
- Accessing the information we hold about you.
- Correcting inaccurate or incomplete information.
- Requesting deletion of your account and personal information.
- Objecting to or restricting certain types of processing.
- Withdrawing consent where we rely on consent (for example, for microphone access or marketing emails).
To exercise these rights, please contact us using the details provided in the "Contact Us" section below. We may need to verify your identity before responding to your request.
8. Children's Privacy
The Service is not directed to children under the age of 13 (or a higher age as required by law in your jurisdiction), and we do not knowingly collect personal information from children below this age. If you believe that a child has provided us with personal information, please contact us and we will take steps to delete such information.
9. Security
We use reasonable technical and organizational measures to protect your information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.
10. International Transfers
Our Service may be operated from different countries, and your information may be processed and stored in locations outside of your country of residence. We take steps to ensure that such transfers comply with applicable data protection laws and that your information remains protected.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. In some cases, we may provide additional notice (such as in-app notifications or email). Your continued use of the Service after any changes means you accept the updated Policy.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at: